Pretty good, if brief, article by John Scalzi on the astounding Harry Potter film series success.
TaskmasterJack Send a noteboard - 14/07/2011 02:07:34 AM
Unless you live in a hole (and who knows? You may just!), you know that this week Harry Potter and the Deathly Hallows, Part II, the latest -- and last -- Harry Potter film arrives in theaters, bringing to a close an eight-film series that spanned a decade. Potter fans are packing the theaters and mourning the end of Harry's adventures, because no matter how much they wave their wands, after the film, it's all over.
It's a sad moment for them, but it's a sad and interesting moment for Hollywood, too, and particularly for Warner Bros., the film studio behind the Harry Potter series. Warner now has the unenviable task of trying to find something to replace the most successful film series ever (in terms of worldwide box office grosses) and a series which features six of Warner Bros.' top ten films of all time.
I wish the studio luck, but I'm not entirely convinced they'll pull it off. In many significant ways, the Potter series is entirely unique in recent film, and the elements of its success may not be repeatable. Here's some of what Potter has that most film series don't -- and won't:
1. So many films: There are eight Potter films, out of seven Potter books (the final book was split into two movies), which makes Potter one of the longer film series in recent history. There are existing film series with more installments -- James Bond comes to mind, as does the Star Trek series -- but the majority of film series struggle to make it to film number three (See: The Chronicles of Narnia, or the Matrix movies). And almost no long-running series has what the Potter series has:
2. No production pauses, reboots or recasting: There are 22 James Bond films over 44 years, which have included six different actors in the lead role and at least two significant production pauses to the series, including the current one (due to the woes of the MGM studio). There are eleven Star Trek films, which includes three separate casts (Original Series, Next Generation, Reboot) and a seven year pause between 2002's Nemesis and 2009's reboot. Star Wars has six films, with two separate (human) casts and a sixteen year production pause. Batman: six films, four Batmen, one reboot, one significant production pause. And so on.
Potter, in contrast, has eight films all completed in a decade, with all the same cast save for one role recast because of the death of the actor. Much of the crew has been consistent as well, including the same director for the last four installments (David Yates) and the same screenwriter Steve Kloves writing seven of the eight scripts. That sort of consistency in a major film production may be unique in modern times, and has allowed Warner to rely on the series as a major economic engine. Which brings us to the next point:
3. Scarily consistent (and high) returns: The lowest-grossing Potter film, The Prisoner of Azkaban, pulled in $250 million domestically. The average Potter gross is $286 million. Year in, year out, Warner Bros. could set its financial clock to the Potter grosses, which is not something all film series can boast. The Star Trek film grosses, for example, range from $250 million to $43 million, with the average gross being $92 million, making it far less reliable for Paramount than Potter's been for Warner. (The Bond films have a similar range, but the five-decade length of the series skews the box office reports.) This sort of consistency is due to something Potter had which other series can't often rely on:
4. A significant, established fandom: Harry Potter was a cultural phenomenon long before the films arrived on the scene, and even now the films are seen as an adjunct to the "real" story of the books -- something which almost never happens because films generally become the template for the cultural imagination (see: The Wizard of Oz). Other books-to-movies have fandoms as well, of course; just ask the makers of the Twilight films, or those currently making the Hunger Games films -- or any comic book series you care to name. But the Potter fans cut across both age and gender, and make that fan base wide and deep.
And there's one final thing Potter has that many film series don't:
5. It has an end: Meaning that Harry Potter's story goes somewhere and means something, and the film series has a shape to it, rather than being an open-ended thing that exists simply to feed money into a studio at irregular intervals and which eventually peters out from anomie. We can thank J.K. Rowling for that; one, for tying up her book series so definitively, and two, for retaining the rights to Harry in such a manner that Warner Bros. can't just keep going on without her. Good for her, and good for her series (and its fans).
Now you see why it'll be hard for Warner Bros. to make the magic happen again. But don't feel too bad for the studio. It still has the next Batman film to look forward to.
It's a sad moment for them, but it's a sad and interesting moment for Hollywood, too, and particularly for Warner Bros., the film studio behind the Harry Potter series. Warner now has the unenviable task of trying to find something to replace the most successful film series ever (in terms of worldwide box office grosses) and a series which features six of Warner Bros.' top ten films of all time.
I wish the studio luck, but I'm not entirely convinced they'll pull it off. In many significant ways, the Potter series is entirely unique in recent film, and the elements of its success may not be repeatable. Here's some of what Potter has that most film series don't -- and won't:
1. So many films: There are eight Potter films, out of seven Potter books (the final book was split into two movies), which makes Potter one of the longer film series in recent history. There are existing film series with more installments -- James Bond comes to mind, as does the Star Trek series -- but the majority of film series struggle to make it to film number three (See: The Chronicles of Narnia, or the Matrix movies). And almost no long-running series has what the Potter series has:
2. No production pauses, reboots or recasting: There are 22 James Bond films over 44 years, which have included six different actors in the lead role and at least two significant production pauses to the series, including the current one (due to the woes of the MGM studio). There are eleven Star Trek films, which includes three separate casts (Original Series, Next Generation, Reboot) and a seven year pause between 2002's Nemesis and 2009's reboot. Star Wars has six films, with two separate (human) casts and a sixteen year production pause. Batman: six films, four Batmen, one reboot, one significant production pause. And so on.
Potter, in contrast, has eight films all completed in a decade, with all the same cast save for one role recast because of the death of the actor. Much of the crew has been consistent as well, including the same director for the last four installments (David Yates) and the same screenwriter Steve Kloves writing seven of the eight scripts. That sort of consistency in a major film production may be unique in modern times, and has allowed Warner to rely on the series as a major economic engine. Which brings us to the next point:
3. Scarily consistent (and high) returns: The lowest-grossing Potter film, The Prisoner of Azkaban, pulled in $250 million domestically. The average Potter gross is $286 million. Year in, year out, Warner Bros. could set its financial clock to the Potter grosses, which is not something all film series can boast. The Star Trek film grosses, for example, range from $250 million to $43 million, with the average gross being $92 million, making it far less reliable for Paramount than Potter's been for Warner. (The Bond films have a similar range, but the five-decade length of the series skews the box office reports.) This sort of consistency is due to something Potter had which other series can't often rely on:
4. A significant, established fandom: Harry Potter was a cultural phenomenon long before the films arrived on the scene, and even now the films are seen as an adjunct to the "real" story of the books -- something which almost never happens because films generally become the template for the cultural imagination (see: The Wizard of Oz). Other books-to-movies have fandoms as well, of course; just ask the makers of the Twilight films, or those currently making the Hunger Games films -- or any comic book series you care to name. But the Potter fans cut across both age and gender, and make that fan base wide and deep.
And there's one final thing Potter has that many film series don't:
5. It has an end: Meaning that Harry Potter's story goes somewhere and means something, and the film series has a shape to it, rather than being an open-ended thing that exists simply to feed money into a studio at irregular intervals and which eventually peters out from anomie. We can thank J.K. Rowling for that; one, for tying up her book series so definitively, and two, for retaining the rights to Harry in such a manner that Warner Bros. can't just keep going on without her. Good for her, and good for her series (and its fans).
Now you see why it'll be hard for Warner Bros. to make the magic happen again. But don't feel too bad for the studio. It still has the next Batman film to look forward to.
Pretty good, if brief, article by John Scalzi on the astounding Harry Potter film series success.
14/07/2011 02:07:34 AM
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I'm impressed he managed to write all of that while avoiding mentioning LotRs
14/07/2011 12:03:15 PM
- 486 Views
Huge, glaring error:
14/07/2011 02:01:37 PM
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Some days you just can't get rid of a bomb. *NM*
15/07/2011 01:45:35 AM
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What weighs six ounces, sits in a tree and is very dangerous? *NM*
15/07/2011 01:20:26 PM
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Interesting!
15/07/2011 08:01:25 AM
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