"Costing you big" is a relative phrase, however, in my opinion. Should women have to forgo hospital care if they want to have babies? Or just be really rich?
I didn't read moondog's comments, but the article doesn't suggest that resources should not be paid for by those who used them. However, if you charge someone $950,000 to have a baby in an emergency, you're saying only rich people (truly rich people) should risk pregnancy. Does that not seem skewed to you?
You're first telling people they have to have babies, should they find themselves in that position, then saying that they have to afford whatever ridiculous bill the hospital throws their way. If the bills were normal for what most people could afford, it would be a different situation. They aren't. They are dictated by the insurance of those who can afford it.
The article is mostly about the failure of insurance to cover what was expected, and how ridiculous hospital bills can be when that happens.