There's wine found in Pompeii that's labeled "vesuvinum," which is wordplay on Vesivius and vinum (wine). Vesuvius was famous for its fertile slopes, and a great deal of grapes were cultivated there.
So we know hokey marketing puns have been around since a least 79 AD 

Marketing puns can be marvellous.

*MySmiley*
Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read. - Groucho Marx
Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read. - Groucho Marx
A man walks into a bar
30/09/2012 12:55:15 PM
- 730 Views
Shouldn't the punchline be-
30/09/2012 07:04:15 PM
- 501 Views
How do you figure that?
30/09/2012 09:31:24 PM
- 444 Views
He's right
30/09/2012 10:30:01 PM
- 465 Views
Still don't get it.
30/09/2012 10:39:51 PM
- 508 Views
Is it?
01/10/2012 01:11:32 AM
- 587 Views
Puns are all over Latin and Ancient Greek.
01/10/2012 01:08:44 PM
- 472 Views
I would so have bought that wine.
01/10/2012 01:54:06 PM
- 480 Views
Three bearded men walk into a bar, wearing turbans...
30/09/2012 10:31:29 PM
- 495 Views