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...what? No. They price it at x.99 because it's a brilliant marketing strategy. Ghavrel Send a noteboard - 10/08/2011 02:09:22 AM
Psychological pricing has been around foreva.

http://en.wikipedia.org/wiki/Psychological_pricing

http://www.nytimes.com/2009/02/08/weekinreview/08arango.html
"We feel safe when we read what we recognise, what does not challenge our way of thinking.... a steady acceptance of pre-arranged patterns leads to the inability to question what we are told."
~Camilla

Ghavrel is Ghavrel is Ghavrel

*MySmiley*

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...what? No. They price it at x.99 because it's a brilliant marketing strategy. - 10/08/2011 02:09:22 AM 342 Views
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