Re: Most brick-and-mortar stores don't excel in personal customer service.
Aemon Send a noteboard - 18/02/2011 01:38:27 AM
Have you been in a store recently? Brain-damaged morons work in them most of the time, people who have a hard time speaking their native language and who can't find a product even if it's right next to them. I said that small, specialized bookstores have smart people working for them. Other places don't.
What? This doesn't make any sense. You think bookstores are populated primarily by intelligent employees, while other businesses are filled with morons? I don't have the data to prove you wrong by any means, but this seems absurd. Is there any objective reason why this should be the case?
Also, I wasn't trying to say that ALL brick and mortar stores have good customer service, just that such service is one of the advantages inherent to physical store locations. I was just trying to point out that your post didn't discuss anything specific to bookstores, it just highlighted the pros and cons of the online and physical location business models.
Also, books are of course different. Think about how easy it is to shop for books online:
1. You don't need to "try on" a book, unlike clothes and shoes.
2. Books don't spoil or break in shipping, unlike electronics or food/drink.
3. Books are inexpensive, so you don't need to worry about fraud (as with jewelry or other luxury items).
4. Books are small and lightweight, so shipping costs tend to be low (try shipping weightlifting equipment)
5. Books do not need installation like major appliances
Right there you have five reasons why other stores don't work as well online. Sure, online shopping is increasing in each of those areas, but books (along with music, movies and games) are the ideal thing to buy and sell online. I don't think clothes stores are going to shutter their doors anytime soon - women like to wander, pick through clothes and find "deals". Grocery stores are not going anywhere, either, nor are liquor stores, electronics/appliances stores or jewelry stores.
You said that big bookstores were an anachronism because of their high overhead and poor selection. You said they'd work better as online stores, with smaller, physical, customer-service-focused locations co-existing. All I'm trying to say is that this is also true for the VAST majority of products that consumers buy, and so I don't see why you're targeting bookstores in particular. It's true that there are some things that don't lend themselves well to the online model, but not many. A few of your specific arguments showcase these weaknesses (clothing, weightlifting equipment, big appliances), but the ones related to shipping are way off the mark. Costs are low, electronics rarely break, most food/drink is non-perishable, etc.
Anyway, this is a silly argument; I'm not trying to prove some grand point that I feel strongly about, I just thought your post was obvious, in a "...that's also true for most other products" kind of way.
Borders (chain bookstore) files for bankruptcy, will close some stores, and restructure
17/02/2011 06:58:36 PM
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The only book store I have near me is a Borders.
17/02/2011 07:01:25 PM
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You should move to Edinburgh
17/02/2011 09:15:45 PM
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Uh, no it doesn't.
18/02/2011 12:54:43 PM
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Wales doesn't count. *NM*
18/02/2011 12:56:24 PM
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It's a natural evolution.
17/02/2011 07:14:29 PM
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It's not just bookstores.
17/02/2011 08:55:32 PM
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Most brick-and-mortar stores don't excel in personal customer service.
17/02/2011 09:57:07 PM
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Re: Most brick-and-mortar stores don't excel in personal customer service.
18/02/2011 01:38:27 AM
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Re: Most brick-and-mortar stores don't excel in personal customer service.
18/02/2011 02:50:06 AM
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You are the exception though, at least in terms of the book selection.
18/02/2011 02:21:46 PM
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I am not a fan of chain bookstores
17/02/2011 07:43:08 PM
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I actually prefer the chains.
17/02/2011 09:12:05 PM
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``Consistent experiences'' are the bane of my existence
17/02/2011 09:14:24 PM
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Have you seen Dave Gorman's America Unchained?
18/02/2011 11:48:50 AM
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5 of the 6 Borders stores near me are closing, and, I have to say, I'm not a bit upset.
17/02/2011 09:23:01 PM
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B&N tends to have the better selection for my tastes, but I prefer Border's atmosphere. *NM*
18/02/2011 02:17:49 PM
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