You know how millennialism gets when the odometer's about to roll over on us. It probably contributed to the existence of Seventh Day Adventists in the middle of the 1800s, but anyway. Point being, I think it played a huge role in the interest generated by an apocalyptic fantasy series that began at the start of the 2nd Milleniums last decade and has continued through the new ones first decade. We're surely on the downside of that buzz now, the Magic Day came and went with nothing more significant than a lot of red faces (and a few people convinced are clocks are just set fast and the end will come on the winter solstice in three years) but it still contributes, and of course the people who came for the Doomsday and stayed for the show are still here.