The pilot Poe Dameron is Latino. Indeed didn't really see any Chinese, but then again I understand Star Wars was banned from Chinese theaters until 2015, so for all the potential of the Chinese market they may not exactly have put it as high on their target list as other franchises do.
Disney has been a global company with a global brand for a very long time now. I'll admit, looking at the list here of the share of each recent hit movie's box office made outside the US, this movie does have a lower percentage made abroad than most - but it still exceeds 50%. Looking up a few Disney/Pixar classics ranging from The Little Mermaid to Inside Out, the percentage seems remarkably stable at 55-60% abroad.
Of course, what you also seem to underestimate is the extent to which your "culture wars", or at least the ones relating to women and race, are relevant abroad as well, if not in precisely the same way. Or at least in Europe/the Americas/Oceania, which still represent most of the foreign box office, except for those movies that really hit it big in China.