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The nyt a/b tests headlines Roland00 Send a noteboard - 20/03/2024 09:15:37 PM

which allows them to do two things

1) possibly increase click through rates via choosing variant headlines
2) allow you to change headlines if you get negative or positive controversy

not a new thing, saw people doing some blog posts about it earlier years ago. And when I say A/B testing it is actually quite more than 2 choices, sometimes they go up to 7 variant headlines but rarely 8.

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