Yep. And it's more than a fun quiz; it's supplemental data gathering for demographic research. - Edit 2
Before modification by lord-of-shadow at 13/04/2010 02:46:20 AM
Supplemental, of course, because it obviously isn't the most scientifically rigorous data. Notice how at one point they ask if you're willing to take part in more in-depth case-studies? Yeah, that's a part of the more serious side of it.