I'm not sure what to think of this...part of me thinks this is a silly idea and part of me goes "meh, whatever makes 'em happy". It probably CAN work, but it's going to take a lot of marketing.
"McDonald's $5 billion makeover
The fast-food chain is trying to look less like a burger joint and more like a coffee house.
Posted by TheStreet Staff on Wednesday, April 14, 2010 2:18 PM
By Seth Fiegerman, MainStreet
Get ready for a McDonald's (MCD) makeover. The golden arches are looking to class things up a bit this decade.
The fast-food franchise is planning to spend as much as $5 billion to remodel thousands of its restaurants during the next few years, Crain’s Chicago Business reports. These fixes will go beyond sprucing up the bathrooms or renaming menu items.
“In the next five years, McDonald's plans to spend billions of dollars to remodel thousands of U.S. restaurants with new features such as plasma TVs, lounge chairs and electric fireplaces,” according to Crain’s. The company will also add free Wi-fi and “stone facades” to stores, and make practical improvements like widening drive-ins to two lanes.
Company executives are reportedly looking to “rebrand” McDonald’s and give it more of a coffee house feel to complement the new coffee they’ve added to the menu. In the process, McDonald’s hopes to attract new customers and boost average annual sales at each renovated restaurant from $2.3 million to $3.1 million during the next four to five years."
"McDonald's $5 billion makeover
The fast-food chain is trying to look less like a burger joint and more like a coffee house.
Posted by TheStreet Staff on Wednesday, April 14, 2010 2:18 PM
By Seth Fiegerman, MainStreet
Get ready for a McDonald's (MCD) makeover. The golden arches are looking to class things up a bit this decade.
The fast-food franchise is planning to spend as much as $5 billion to remodel thousands of its restaurants during the next few years, Crain’s Chicago Business reports. These fixes will go beyond sprucing up the bathrooms or renaming menu items.
“In the next five years, McDonald's plans to spend billions of dollars to remodel thousands of U.S. restaurants with new features such as plasma TVs, lounge chairs and electric fireplaces,” according to Crain’s. The company will also add free Wi-fi and “stone facades” to stores, and make practical improvements like widening drive-ins to two lanes.
Company executives are reportedly looking to “rebrand” McDonald’s and give it more of a coffee house feel to complement the new coffee they’ve added to the menu. In the process, McDonald’s hopes to attract new customers and boost average annual sales at each renovated restaurant from $2.3 million to $3.1 million during the next four to five years."
One should forgive one's enemies, but not before they are hanged. -- Henrich Heine
McDonald's $5 billion dollar makeover
- 15/04/2010 03:05:35 AM
628 Views
Too bad they can't put some of that money into renovating their food.
- 15/04/2010 04:25:26 AM
359 Views
I'm lovin' it. *NM*
- 15/04/2010 02:31:10 PM
125 Views
The McD's in England are already much different from the ones in Canada and the US
- 15/04/2010 08:27:10 PM
321 Views