On Dutch television, a new commercial for the jazz/soul radio station Radio 6 recently appeared. The first time I saw it (see linked), I had an uncomfortable feeling that I still can not shake. Is there nothing wrong with the commercial, or is it slightly racist? I'm leaning to the first option, but am curious what you think about it.

The synopsis: a black woman (presenter Sylvana Simons) is sitting in a radio studio announcing a new number. As soon as the music starts, she gets doused in black paint. Then, it shows the new slogan: "now blacker then ever" ("nu nog zwarter".
There is also another version with presenter Leo Blokhuis, a caucasion man.

I keep getting uncomfortable thoughts about the racial distinction. Is it different from making a commercial for a classical music station or maybe hard core house and call it "now whiter than ever"?

So, what are your thoughts?


(BTW, it is a good radio station.)