So for the past five years, my massage price has floated along about $5-10 below the average going rate for my area. I'm thinking of adjusting the $60 rate, but I want to get your impressions while I consider. I'm pretty sure I've asked/done this before, but of course the answers are long gone.

1: For services, do you shop primarily by price or by reputation? Are you willing to pay a little more for better service or knowledge?

2: Which attracts your attention more: always a lower price that doesn't vary or a coupon or other special discount on a higher price?

3: Any cost-effective promotional or advertising ideas you've got or noticed around?

Thanks all.