David Eddings- I have a soft spot for these, since my mother read them to us as kids. I grew up on Belgarion and Belgarath and all those other Bels.

Feist- Some of the earliest fantasy I read on my own. I own most of these, and still proudly display them.

Tad Williams Memory Sorrow and Thorn- Again, read them young, softspot.

Joseph Delaney's The Last Apprentice Series- I don't know that these are really something to be embarrassed of, other than the fact that I gobble each one up like candy when it comes out, and they're written for 12 year olds.