I'm no jurist or anything related, but there's an exclusive contract betweeen A/B and the FIFA. The thing might be that the stadiums are private property where the "landlord" gives the right to sell beer to whoever pleases him.
This could cause trouble, if the stadiums already have contracts.....
But you are certainly right, monopolies are bad. And the small businesses must restrict themselves to sell at least one mile away from the stadium IIRC. I'm quite sure this will lead to everyone bringing his own beer into the stadium. With the problem that cans and bottles probably won't be allowed inside.
but what about pubs and shops by the stadiums?
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