There are four variations for many of the socials.
there is
.social
.social + part of name
.social + all of name
.social + me
so for cartman lets say
.cartman = Chorabliss holds up a can of Weight Gain 4000 and screams, "BEEFCAKE!!!"
.cartman chora = Chorabliss dresses up in a cop outfit, whacks chora in the knees with a nightstick and screams, "YOU WILL RESPECT MY AUTHORITAH!"
.cartman chorabliss = Chorabliss gets out a megaphone and screams, "HOW WOULD YOU LIKE TO SUCK MY BALLS!?" at Chorabliss.
.cartman me = Chorabliss says, "Yeah, I want cheesy poofs!"
and there you have it
hope that helps